Case Study
Neukleos x Golden Morn
King of Breakfast - GOLDEN MORN
The Task
Create a compelling campaign to celebrate World Breakfast Day while reinforcing Golden Morn's position as Nigeria's leading breakfast brand.
The Solution
Inspired by the saying "Eat breakfast like a King," we built the campaign around the idea that if breakfast is King, then Golden Morn is the King of Breakfast. We partnered with top influencers — "kings" in their various fields — and culminated the celebration with an engaging breakfast-themed party for fans.
The Result
The campaign reached 11.6 million Nigerians with over 56.3 million impressions and generated 1.8 million views/plays, reinforcing Golden Morn’s position as Nigeria’s leading breakfast brand. By partnering with top influencers and celebrating World Breakfast Day with a vibrant breakfast‑themed party, the campaign crowned Golden Morn as the “King of Breakfast” in the hearts of consumers. Its strategic insight and execution were recognized nationally, winning Silver for Insights and Strategy at the Pitchers Awards 2024.