Our work

LACASERA

The aim of this campaign was to rally Nigerians and free them of the mental shackles post-strike (COVID) and to reawaken and to recover and move forward.

MAGGI

In 2023, amidst Nigeria's most divisive election with deep tribal tensions, we discovered a unifying truth: food. The 'United by Taste' campaign spotlighted how certain dishes and eating habits transcend our differences, showcasing food as the common language all Nigerians speak regardless of origin—a powerful reminder that shared flavors can bridge even the widest divides.

TECNO PHANTOM X LAUNCH

We developed a content idea that would not only create awareness for the new Tecno Phantom X phone but also showcase its features

GOLDEN MORN

Building on the saying Eat Breakfast like a King, we positioned Golden Morn as Nigeria's undisputed King of Breakfast. The campaign featured influential 'kings' from various fields celebrating the brand's number one breakfast cereal status, culminating in a breakfast-themed party where fans joined the royal celebration—reinforcing Golden Morn's reign as the ultimate morning choice.

Nestle Pure Life

We sparked fun, controversial debates asking 'Can a party survive without water?' to reposition Nestlé Pure Life from a background necessity to an essential party element. By highlighting how water plays a vital role alongside other key party personas, we launched the brand's first-ever thematic advertising campaign in Nigeria, successfully establishing Nestlé Pure Life as 'The Life of the Party.'

Haier Thermocool

Haier Thermocool needed to address Nigeria's biggest daily worry—power and energy costs—while justifying premium pricing through the Big Brother Naija platform. We launched 'One Less Worry. One More Reason to Feel at Home,' combining TVCs with real family scenarios, a BBN scavenger hunt, and Stan Nze-led influencer storytelling. The fully integrated campaign successfully repositioned inverter appliances from functional machines into emotional family essentials that bring comfort and ease daily stress.