Always there for you – Haier Thermocool

The Task

Haier Thermocool wanted to deepen its connection with Nigerian households by positioning its inverter appliances as the answer to one of the country’s biggest daily worries: power and energy costs. The campaign needed to use the Big Brother Naija platform to boost relevance, shift perceptions of premium pricing, and demonstrate reliability in everyday family life.

The Solution

We launched 'One Less Worry. One More Reason to Feel at Home', combining TVCs showcasing real family scenarios, a Big Brother Naija scavenger hunt, and Stan Nze-led influencer storytelling. Through social activations and relatable content, we repositioned Haier Thermocool inverter appliances from functional machines into emotional family essentials that ease daily stress.

The Result

The campaign reached 22.5 million Nigerians with 37.3 million impressions and 17.6 million video views, successfully repositioning Haier Thermocool inverter appliances as emotional family essentials and deepening the brand's connection with Nigerian households beyond premium pricing.