Case Study
Neukleos x Maggi
United by taste - Maggi
The Task
To Reignite national pride and hope after the emotional toll of COVID-19 by rallying Nigerians through an Independence Day video that positions the brand as patriotic and people-focused.
The Solution
Created a powerful spoken word video that captured the nation's resilience and highlighted the next steps for Nigeria post-pandemic — a message of renewal, unity, and progress.
The Result
The campaign reached 7.2 million Nigerians with 26.9 million impressions, generating 482,928 engagements and inspiring 27,600 people to use the AR filter. By delivering a powerful spoken word video that reignited national pride and hope after COVID-19, Maggi successfully positioned itself as a patriotic, people-focused brand — deepening emotional connection with Nigerians and reinforcing unity, renewal, and progress.